Amy & Aurora, 2022
We’re a family-owned business providing premium service across Sydney, and Australia and beyond—always ready to travel wherever your story takes us
OUR STORY
Hi, I’m Amy.
I’m the owner of Amy Hibbard Photography and Uzuri, which I co-own with my husband, Paul. Uzuri is a Swahili word meaning beauty and goodness—my husband’s language, and a reminder of what this work is really about.
Before founding Uzuri, my work was solely focused on fashion photography—telling stories through styling, light, and emotion. That background is still such a big part of what I do today. But motherhood changed the way I saw my work and the world around me.
Becoming a mother was both beautiful and challenging for my sense of identity. It made me want to speak up for mothers—and for families. So often, family life is dismissed as messy, outdated, irrelevant, or something to apologise for. I wanted to make families feel relevant again by representing them in a way that was tasteful, considered, and true to who they are.
I also realised it was possible to bring an editorial approach to photographing real families and real people—photography that feel honest, personal, and artfully done. I wanted to offer photography with the same creative direction, styling, and storytelling I used in my fashion work, but in a way that genuinely reflects each family’s own style and story.
What I love most about this work is how versatile it can be. Whether it’s a polished editorial portrait, a raw, grainy film breastfeeding shot, or anything in between—I want every client to look at their results and think yes, that’s us.
Today, Uzuri is a family-run business. Paul and I are so proud of the trust our clients place in us to tell their stories. Whether you’re a family, a founder, or a brand, we’re here to help you create something personal, meaningful, and one of a kind.
Paul and our daughters Aurora & Amelia, 2024
Our Founder Has Photographed For

© 2024 Uzuri Photography
hello@uzuriphotography.com.au
www.uzuriphotography.com.au